CALLAN Moisturizing Lotion
The Hydration Innovation
Well hydrated skin is key to ensure blemish free, glowing skin. As is the case with every other organ in the body, water is critical to the skin. However, this uniquely bioengineered structure keeps losing moisture to the environment and hence striking a balance between supply and lose determine the ultimate health of the skin. For many years, topical moisturizers try to increase skin hydration either by reducing the loss by forming an occlusive layer on the surface (like paraffin wax or butters) or by increasing water holding capacity (using humectants like glycerine, urea, sugars etc). CALLAN moisturizing lotion is the new hydration innovation that works by increasing the water flux (flow) to the skin and not just by reducing its loss. CALLAN does this by increasing the water transport channels known as AQUAPORINS which are skins pumping system present in deeper layer to supply water to the outermost layers. With age, exposure to UV, in certain diseases such as psoriasis, skin loses this precious pumps leading the dryness in upper layers. CALLAN helps to restore these aquaporins by acting at cellular level. Certainly, it’s a hydration innovation.